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BrandSaint Laurent
Project'An Ordinary Day' 2025 Ad Campaign
Three models eating sandwiches outdoors in a casual setting for Saint Laurent An Ordinary Day ad campaign

Saint Laurent 'An Ordinary Day' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Martin Parr
Martin ParrCreative Director
Martin Parr
Martin ParrPhotographer
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Chantall Mccann
Chantall MccannModels
Laura Rylands
Laura RylandsModels
Li Cheng Yuan
Li Cheng YuanModels
and Lina Zhang
and Lina ZhangModels

Tags

three models eating sandwichesmodels eating sandwicheseating sandwichesmodelswoman with grey hairman in beige suit jacket

Description

This image is part of Saint Laurent's 2025 ad campaign titled 'An Ordinary Day', photographed by Martin Parr. Three adult models are captured outdoors eating sandwiches in an informal, candid setting. A woman with long grey hair wearing dark sunglasses and a purple patterned jacket stands center, flanked by another model in a beige suit jacket and pink tie. The composition is shot with bright natural lighting against a residential background, featuring floral-patterned seating and miscellaneous props. The campaign reflects an editorial approach with an authentic, observational style.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Violet (40%)
Denim (30%)
Beige (30%)

Background

House

Context

Advertising Campaign