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BrandSaint Laurent
Project'An Ordinary Day' 2025 Ad Campaign
An older woman with long grey hair wearing large black sunglasses and a floral patterned top relaxing in a floral lounge chair outdoors.

Saint Laurent 'An Ordinary Day' 2025 Ad Campaign 2025

Associated creatives

Anthony Vaccarello
Anthony VaccarelloSaint Laurent Creative Director
Martin Parr
Martin ParrCreative Director
Martin Parr
Martin ParrPhotographer
Apolline Rocco Fohrer
Apolline Rocco FohrerModels
Chantall Mccann
Chantall MccannModels
Laura Rylands
Laura RylandsModels
Li Cheng Yuan
Li Cheng YuanModels
and Lina Zhang
and Lina ZhangModels

Tags

older womanwoman wearing sunglasseswoman in floral topolder woman outdoorswoman with grey hair

Description

Captured by photographer Martin Parr for Saint Laurent's An Ordinary Day 2025 ad campaign, this striking image features an older woman with long grey hair relaxing outdoors. She wears oversized black sunglasses and a vibrant purple and green floral patterned top, complemented by chunky gold bracelets. She is seated in a matching red-rose-patterned lounge chair while holding a reflective metallic surface that catches the light. The composition combines bold textures, vivid floral motifs, and direct sunlight, creating an unapologetically distinct visual aesthetic.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cobalt (50%)
Forest Green (30%)
Gold (20%)

Background

Park

Context

Advertising Campaign