Saint Laurent 'An Ordinary Day' 2025 Ad Campaign 2025

Description

This campaign image for Saint Laurent's An Ordinary Day project, shot by photographer Martin Parr, features a model wearing a tan jacket and holding a large leopard print handbag overflowing with fresh leeks and carrots. The composition captures a quirky, candid aesthetic typical of Parr's documentary style, set against a cluttered domestic backdrop filled with eclectic props, luggage, and vintage items. The model wears chunky gold bracelets, adding a touch of luxury to the everyday grocery scene. The lighting is bright and direct, highlighting the textures of the faux fur bag and the crisp green vegetables.

Style

Documentary, Humorous, Vertical, Desaturated, Warm

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign