Saint Laurent 'An Ordinary Day' 2025 Ad Campaign 2025

Description

This tabletop composition was photographed by Martin Parr as part of the An Ordinary Day ad campaign for Saint Laurent, with creative direction by Anthony Vaccarello. The scene centres on a halved soft-boiled egg served inside a ceramic duck-shaped egg cup, which rests upon a leopard-print saucer. The saucer and a matching rectangular placemat both feature pastoral landscape prints depicting a rustic country bridge and river. Flanking the placemat are a polished silver fork and knife arranged neatly on a lace-patterned tablecloth. In the background, a gold-rimmed cup and saucer sit alongside a glass tumbler filled with orange juice.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign