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BrandSacai
ProjectHoliday 2024 Ad Campaign
Close-up of a blue S-shaped cylindrical pillow resting on a brown patterned office chair with a metallic frame.

Sacai Holiday 2024 Ad Campaign 2024

Associated creatives

Chitose Abe
Chitose AbeSacai Creative Director
Rebekka Deubner
Rebekka DeubnerPhotographer

Tags

blue s pillowblue pillows pillowcylindrical pillowblue cushions cushionoffice chairbrown office chairmetallic frame

Description

This image from the Sacai Holiday 2024 ad campaign features a close-up composition focusing on a vibrant blue S-shaped cylindrical cushion. The pillow rests upon a structured brown patterned office chair accented by a polished metallic frame. The shot is captured with clean lighting and minimal styling, emphasizing the tactile qualities of the fabrics and the bold graphic shape of the letter element. The Sacai brand name appears vertically along the right side of the frame.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cobalt (50%)
Chocolate (50%)

Background

White Seamless

Context

Advertising Campaign