Sacai Holiday 2024 Ad Campaign 2024

About

This photographic editorial composition features a curated grid of polaroid-style snapshots, portraits, and detailed fabric close-ups for the Sacai Holiday 2024 ad campaign, captured by photographer Rebekka Deubner under creative direction by Chitose Abe. The layout combines black-and-white and color instant film frames displaying models, individuals, textured garments, handbags, and accessories alongside the brand headline and logo typography. The visual presentation emphasizes tactile fabric details, intimate portraiture, and distinctive product design through a lo-fi analog capture style. The monochromatic and natural color palette highlights the diverse textures of the featured collection pieces.