Sacai Holiday 2024 Ad Campaign 2024

About

This commercial image for the Sacai Holiday 2024 ad campaign features a vertical stack of three furry shearling handbags in black, brown, and white. Each bag is fitted with a black leather strap adorned with gold-tone hardware and embossed with the Sacai logo. A playful patterned charm accessory hangs from the top black bag. The vertically oriented composition is set against a clean white background with the vertical text sacai visible along the left margin. The campaign was creatively directed by Chitose Abe and photographed by Rebekka Deubner.