Sacai Holiday 2024 Ad Campaign 2024

About

This commercial image for the Sacai Holiday 2024 ad campaign features a black handbag stacked directly on top of a glossy green nylon tote bag. The composition is captured vertically with clean, minimal lighting against a plain neutral background. The text sacai is vertically aligned on the left side of the frame in white typography. Creative direction is led by Chitose Abe with photography by Rebekka Deubner.