Resy Brand Identity 2019

Description

An outdoor advertising billboard for Resy displays a playful line illustration of a reclined figure eating grapes alongside handwritten script reading right this way. The teal-framed rectangular billboard is mounted above a subway entrance in an urban street setting. Graphic design by High Tide is showcased as part of the brand identity project. The artwork features simple black ink strokes on a light background with a red Resy logo block in the lower corner. Surrounding the billboard are urban architectural elements, parked vehicles, and teal railings characteristic of a city transit station.

Style

Humorous, Horizontal, Commercial, Clean

Techniques

Typography

Industries

Restaurants

Color

Background

Street

Context

Out of Home (OOH)