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  • ·Ray-Ban The Icons Campaign Portrait by Jordan Hemingway
BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing black sunglasses and an oversized black leather jacket against a light neutral seamless background.

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Jordan Hemingway
Jordan HemingwayPhotographer
Void Studio
Void StudioVideo
Georgia Palmer
Georgia PalmerModels
Hezhizi Liu
Hezhizi LiuModels
Silas de Maat
Silas de MaatModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

woman wearing sunglasseswoman in black jacketwomanblack sunglassessunglassesblack leather jacketleather jacketblack jacket

Description

This portrait for Ray-Ban's 2025 ad campaign, The Icons, was photographed by Jordan Hemingway and styled by Vittoria Cerciello. A model with slicked-back wet-look hair is framed centrally against a plain light grey backdrop. They wear dark sunglasses and an oversized black leather jacket buttoned at the waist. The lighting is direct and creates sharp definition across the dark apparel and facial features. The Ray-Ban brand logo appears in red typography across the lower foreground.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Eyewear

Color

Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign