Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Description

This portrait from Ray-Ban's 2025 The Icons campaign features a model wearing bold dark-framed eyeglasses and a high-collared dark denim jacket. The subject gazes directly forward with a neutral expression, positioned against a mottled grey textured background. The lighting is directional, creating subtle highlights and shadows that define the facial features and the texture of the denim garment. The prominent red Ray-Ban logo is overlaid across the lower portion of the frame. The shot was photographed by Jordan Hemingway with styling by Vittoria Cerciello, hair by Pierpaolo Lai, and makeup by Luciano Chiarello.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Hard Light

Industries

Eyewear

Color

Background

Grey Seamless

Context

Advertising Campaign