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Brand
Ray-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing dark eyeglasses and an oversized denim jacket against a textured grey background with Ray-Ban logo

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Jordan Hemingway
Jordan HemingwayPhotographer
Void Studio
Void StudioVideo
Georgia Palmer
Georgia PalmerModels
Hezhizi Liu
Hezhizi LiuModels
Silas de Maat
Silas de MaatModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

woman wearing eyeglasseswoman in denim jacketmodel wearing eyeglassesmodel in denim jacketwoman wearing glasseswoman in denimmodel wearing glassesmodel in denimwoman portraitmodel portraiteyeglassesglassesdenim jacketjacket

Description

A striking commercial portrait from the Ray-Ban The Icons 2025 ad campaign, photographed by Jordan Hemingway. The image features a model wearing bold dark eyeglasses and an oversized dark denim jacket with a structured high collar. The composition is set against a moody, textured grey studio backdrop with dramatic lighting that accentuates the contours of the jacket and frames the subject. The iconic Ray-Ban red logo is prominently overlaid in the lower portion of the frame. Styling by Vittoria Cerciello, hair by Pierpaolo Lai, and makeup by Luciano Chiarello.

Style

Vertical, Commercial, Moody, Clean

Industries

Eyewear

Color

Jet Black (80%)
Denim (20%)

Background

Grey Seamless

Context

Advertising Campaign