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Project'The Icons' 2025 Ad Campaign
Young man wearing blue glasses and a black suit jacket against a grey seamless background for Ray-Ban The Icons ad campaign

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Jordan Hemingway
Jordan HemingwayPhotographer
Void Studio
Void StudioVideo
Georgia Palmer
Georgia PalmerModels
Hezhizi Liu
Hezhizi LiuModels
Silas de Maat
Silas de MaatModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

man wearing blue glassesman in glassesblue glassesglassesman in black suit jacketblack suit jacketsuit jacketyoung man

Description

This portrait from the Ray-Ban The Icons 2025 ad campaign features a young man wearing bold blue glasses, a white collared shirt, a tie, and a black suit jacket. The subject is captured in three-quarter profile against a neutral grey seamless background with soft, directional lighting creating gentle shadows. The composition focuses sharply on the statement eyewear, complemented by clean styling and a polished aesthetic. Jordan Hemingway photographed the campaign with creative direction by Fedra Malara and Filippo Vezzali, styling by Vittoria Cerciello, hair by Pierpaolo Lai, and makeup by Luciano Chiarello. The bright red Ray-Ban logo overlays the lower portion of the frame.

Style

Vertical, Commercial, Clean, Polished

Industries

Eyewear

Color

Royal Blue (30%)
Jet Black (70%)

Background

Grey Seamless

Context

Advertising Campaign