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Project'The Icons' 2025 Ad Campaign
Young man wearing sunglasses and a pinstripe coat against an atmospheric blue background for the Ray-Ban 2025 campaign.

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Jordan Hemingway
Jordan HemingwayPhotographer
Void Studio
Void StudioVideo
Georgia Palmer
Georgia PalmerModels
Hezhizi Liu
Hezhizi LiuModels
Silas de Maat
Silas de MaatModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

man in sunglassesman wearing sunglassessunglassespinstripe coatblack coatman in coat

Description

This portrait from Ray-Ban's 2025 ad campaign, titled The Icons, was photographed by Jordan Hemingway with styling by Vittoria Cerciello. A young male model wears dark sunglasses, a pinstripe coat, a buttoned shirt, and a tie, set against an atmospheric blue background with visible brushstroke-like textures. The striking lighting creates subtle definition across the subject's features, while the iconic red Ray-Ban logo overlays the lower portion of the frame.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Natural light

Industries

Eyewear

Color

Jet Black (60%)
Navy (30%)

Background

Gradient

Context

Advertising Campaign