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Project'The Icons' 2025 Ad Campaign
Model wearing dark glasses and a patterned blazer against a neutral backdrop for the Ray-Ban 2025 campaign.

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Jordan Hemingway
Jordan HemingwayPhotographer
Void Studio
Void StudioVideo
Georgia Palmer
Georgia PalmerModels
Hezhizi Liu
Hezhizi LiuModels
Silas de Maat
Silas de MaatModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

woman wearing eyeglasseswoman in blazerglasseseyeglassespatterned blazerblazer

Description

This vertical campaign portrait for Ray-Ban's The Icons 2025 ad campaign was photographed by Jordan Hemingway with styling by Vittoria Cerciello. The image features a model wearing eyeglasses, a structured patterned blazer, and layered undergarments against a clean white backdrop. Soft, directional studio lighting defines the subject's features and highlights the textured fabric of the outerwear. The bold red Ray-Ban logo is prominently overlaid in the lower portion of the frame. Hair was styled by Pierpaolo Lai, makeup by Luciano Chiarello, and casting directed by Barbara Nicoli and Leila Ananna.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Eyewear

Color

Charcoal (70%)
Beige (30%)

Background

White Seamless

Context

Advertising Campaign