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BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Close-up profile of a male model wearing dark sunglasses and a dark pinstripe coat against a muted background

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Jordan Hemingway
Jordan HemingwayPhotographer
Void Studio
Void StudioVideo
Georgia Palmer
Georgia PalmerModels
Hezhizi Liu
Hezhizi LiuModels
Silas de Maat
Silas de MaatModels
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

man wearing sunglassesman in sunglassessunglassesdark sunglassespinstripe coatdark pinstripe coatcoatmale modelmodel in profile

Description

This portrait from Ray-Ban's 2025 ad campaign, titled 'The Icons', was photographed by Jordan Hemingway with styling by Vittoria Cerciello. The image features a male model in profile wearing dark sunglasses and a dark pinstripe coat against a softly graded atmospheric background. The lighting creates subtle contrast across the subject's face, highlighting the eyewear and outerwear textures. The iconic Ray-Ban logo appears in vibrant red script across the lower portion of the frame.

Style

Editorial, Vertical, Moody, Polished

Industries

Eyewear

Color

Jet Black (70%)
Crimson (30%)

Background

Grey Seamless, Industrial Building

Context

Advertising Campaign