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Brand
Ray-Ban
Project2024 Icons Ad Campaign
Close-up monochrome portrait of a man wearing black sunglasses and dark leather jacket with Ray-Ban logo

Ray-Ban 2024 Icons Ad Campaign 2024

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Valentin Caron
Valentin CaronModels
Peng Chang
Peng ChangModels
Martina H.
Martina H.Models
Adamu
AdamuModels
Sissy Vian
Sissy VianStylist
Pier Paolo Lai
Pier Paolo LaiHair
Giovanna Fucciolo
Giovanna FuccioloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

man wearing sunglassesman in sunglassessunglassesman portraitblack sunglassesleather jacketman in leather jacket

Description

This high-contrast black and white commercial portrait features a male model wearing classic dark sunglasses and a textured leather jacket, created for the Ray-Ban 2024 Icons campaign. Photographed by Lucrezia Ganazzoli with styling by Sissy Vian, the close-up shot highlights sharp facial features and sleek dark hair. The iconic red Ray-Ban script logo is prominently displayed in the lower portion of the frame. Studio lighting creates strong definition along the jawline and cheekbones against a seamless bright backdrop. The minimalist composition focuses entirely on the subject, eyewear, and branding elements.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (70%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign