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BrandRay-Ban
Project2024 Icons Ad Campaign
Close-up portrait of a model wearing dark Ray-Ban sunglasses against a white background with a red logo.

Ray-Ban 2024 Icons Ad Campaign 2024

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Valentin Caron
Valentin CaronModels
Peng Chang
Peng ChangModels
Martina H.
Martina H.Models
Adamu
AdamuModels
Sissy Vian
Sissy VianStylist
Pier Paolo Lai
Pier Paolo LaiHair
Giovanna Fucciolo
Giovanna FuccioloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

woman wearing sunglasseswoman in sunglassessunglassesblack sunglassesray-ban sunglasses

Description

This striking close-up portrait is part of the 2024 Icons ad campaign for Ray-Ban, photographed by Lucrezia Ganazzoli. The shot features a model wearing classic black Wayfarer-style sunglasses with dark lenses, set against a stark white backdrop. The composition is intimate and tightly framed, focusing on the model's face, dark hair strands across the forehead, and subtle freckles. The bold red Ray-Ban script logo overlays the lower portion of the frame, anchoring the commercial visual identity. The lighting is crisp and even, highlighting the sleek contours of the eyewear.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

High-key

Industries

Eyewear

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign