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  • ·Ray-Ban 2024 Icons ad campaign portrait by Lucrezia Ganazzoli
BrandRay-Ban
Project2024 Icons Ad Campaign
Black and white portrait of a black man wearing dark sunglasses and a black leather jacket against a plain background

Ray-Ban 2024 Icons Ad Campaign 2024

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Valentin Caron
Valentin CaronModels
Peng Chang
Peng ChangModels
Martina H.
Martina H.Models
Adamu
AdamuModels
Sissy Vian
Sissy VianStylist
Pier Paolo Lai
Pier Paolo LaiHair
Giovanna Fucciolo
Giovanna FuccioloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

black man wearing sunglassesblack manman wearing sunglassessunglassesblack leather jacketleather jacket

Description

This black and white portrait for the Ray-Ban 2024 Icons ad campaign features a black man wearing dark sunglasses and a black leather jacket against a clean white background. Photographed by Lucrezia Ganazzoli with styling by Sissy Vian, the close-up shot highlights sharp monochromatic contrast and high-contrast studio lighting. The Ray-Ban brand logo appears in red typography across the lower portion of the frame. Hair was styled by Pier Paolo Lai and makeup by Giovanna Fucciolo.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (100%)

Background

White Seamless

Context

Advertising Campaign