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BrandRay-Ban
Project2024 Icons Ad Campaign
Close-up portrait of a man wearing glasses and a dark jacket against a plain white background with red Ray-Ban logo text.

Ray-Ban 2024 Icons Ad Campaign 2024

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Valentin Caron
Valentin CaronModels
Peng Chang
Peng ChangModels
Martina H.
Martina H.Models
Adamu
AdamuModels
Sissy Vian
Sissy VianStylist
Pier Paolo Lai
Pier Paolo LaiHair
Giovanna Fucciolo
Giovanna FuccioloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

man wearing glassesman wearing glasses portraitglassesmanmale model

Description

This high-contrast black-and-white studio portrait from the Ray-Ban 2024 Icons ad campaign features a male model wearing prescription glasses, a dark leather jacket, and a collared shirt with a tie. Photographed by Lucrezia Ganazzoli, the shot uses clean studio lighting against a seamless white background. The bold red Ray-Ban logo script is overlaid in the lower foreground. The composition highlights sharp facial structure and detailed textures in the hair and apparel.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

High-key

Industries

Eyewear

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign