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  • ·Ray-Ban 2024 Icons ad campaign portrait by Lucrezia Ganazzoli
BrandRay-Ban
Project2024 Icons Ad Campaign
Close-up portrait of a Black man wearing black eyeglasses and a black turtleneck against a plain white background

Ray-Ban 2024 Icons Ad Campaign 2024

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Valentin Caron
Valentin CaronModels
Peng Chang
Peng ChangModels
Martina H.
Martina H.Models
Adamu
AdamuModels
Sissy Vian
Sissy VianStylist
Pier Paolo Lai
Pier Paolo LaiHair
Giovanna Fucciolo
Giovanna FuccioloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director

Tags

black man wearing glassesblack manman wearing glassesblack eyeglasseseyeglassesblack turtleneckturtleneck

Description

This striking portrait from the Ray-Ban 2024 Icons ad campaign was photographed by Lucrezia Ganazzoli and styled by Sissy Vian. The close-up composition features a Black man wearing bold black optical frames and a fitted black turtleneck against a clean white backdrop. The stark lighting enhances the high-contrast monochrome tones of the subject, accented by the vibrant red Ray-Ban logo graphic positioned at the lower frame. Hair was styled by Pier Paolo Lai and makeup by Giovanna Fucciolo, with casting directed by Barbara Nicoli and Leila Ananna.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign