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  • ·Rabanne x H&M 2023 Campaign Starring Anok Yai
BrandRabanne x H&M
Project2023 Ad Campaign
Model Anok Yai standing on orange sand wearing a purple sequined outfit and a large faux fur coat against an orange studio backdrop.

Rabanne x H&M 2023 Ad Campaign 2023

Associated creatives

Julien Dossena
Julien DossenaRabanne Creative Director
Craig McDean
Craig McDeanPhotographer
Xavier Dolan
Xavier DolanDirector
André Turpin
André TurpinDoP
Anok Yai
Anok YaiModels
Noma Han
Noma HanModels
Rianne Van Rompaey
Rianne Van RompaeyModels
Vinnie Hacker
Vinnie HackerModels
Sacha Quenby
Sacha QuenbyModels
and Issa Perica
and Issa PericaModels
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Carine Charaire and Olivier Casamayou
Carine Charaire and Olivier CasamayouChoreographers
Damien Boissinot
Damien BoissinotHair
Hiromi Ueda
Hiromi UedaMakeup
Ama Quashie
Ama QuashieManicurist
Andy Hillman Studio
Andy Hillman StudioSet Design
David Fleming and Paul Hammer
David Fleming and Paul Hammer

Tags

anok yaianok yai modelingpurple sequin suitpurple sequin trouserspurple sequinsfaux fur coatfur coatblack woman standingblack woman modelingblack female model

Description

Model Anok Yai poses on an orange sand set against an orange-toned backdrop for the Rabanne x H&M 2023 advertising campaign photographed by Craig McDean. She wears a high-shine purple sequin top and trousers layered beneath a voluminous brown faux fur coat. The composition features high-contrast warm studio lighting accentuating the textures of the fur and reflective sequins.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Soft Light

Industries

High Street Fashion

Color

Violet (50%)
Caramel (50%)

Background

Set-dressed

Context

Advertising Campaign