Rabanne x H&M 2023 Ad Campaign 2023

Description

This image from the 2023 ad campaign for Rabanne x HM features two models posing on an expansive red sand terrain against a warm, gradient horizon sky. Photographed by Craig McDean, the scene captures a male model on the left in a shimmering silver suit and metallic footwear, alongside a female model on the right wearing a long-sleeved floral print dress with a high neckline and front cutout. The styling by Marie-Amélie Sauvé complements the dramatic lighting and rich colour grading of the desert-like set design by Andy Hillman Studio. The composition is structured as a full-length studio portrait with clean lines and striking contrast between the apparel and the monochrome ground.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Desert

Context

Advertising Campaign