Rabanne x H&M 2023 Ad Campaign 2023

Description

Two models stand on textured red sand against an amber-orange horizon gradient backdrop for the Rabanne x H&M 2023 ad campaign. The male model on the left wears an open black overcoat over a high-neck crimson top with matching black trousers featuring a bright red side stripe. The female model on the right is dressed in a heavily ornate black cropped hussar jacket adorned with gold bullion frogging, embroidery, and red cuffs, paired with matching embroidered trousers with side stripes. The studio set utilizes warm, diffused directional lighting that highlights the metallic details of the garments and the rippled surface of the crimson sand.

Style

Horizontal, Commercial, Warm, Polished

Techniques

Soft Light

Industries

Designer Fashion

Color

Background

Set-dressed

Context

Advertising Campaign