Rabanne
Rabanne's avant-garde luxury fashion, chainmail accessories and bold beauty campaigns
Featured Rabanne projects
This week's top Rabanne projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Rabanne · Invictus Elixir by Rabanne
The campaign for Invictus Elixir by Rabanne masterfully distills the essence of athletic triumph into a high-octane visual narrative. Through a series of stark, black-and-white portraits, the project leans into an aesthetic of raw, masculine sophistication that effectively anchors the fragrance within the worlds of sport and luxury. Captured with a cinematic sensibility, the imagery utilizes low-key chiaroscuro lighting to accentuate the interplay between the subjects' muscular physiques, intricate ink, and the reflective, metallic surfaces of the iconic trophy-shaped bottle. The compositions—set against moody locker room backdrops and minimalist trophy shelving—create a sense of quiet confidence, positioning the scent as the ultimate award for the modern victor. Featuring a diverse cast including athletes like Miles Chamley-Watson alongside models Corrado Martini, Giuliano Poplawski, and Stefano Tomadini, the project relies on the steady creative lens of photographer Hayden Worsfold to maintain a cohesive, editorial minimalism across the series. Whether depicting a subject in repose or mid-performance, the execution prioritizes texture and shadow, resulting in a series of images that feel both timeless and deeply connected to the brand’s heritage. The result is a polished, professional campaign that captures the aspirational intensity of the Rabanne brand, effectively merging commercial product storytelling with a stylized, avant-garde approach to fragrance advertising.
Project Rabanne · Rabanne Invictus Elixir 2026
For the Rabanne Invictus Elixir 2026 campaign, the creative team leans into the brand's long-standing obsession with the intersection of athletic prowess and luxury prestige. Captured by photographer Stuart Winecoff, the project serves as a masterclass in the commercial fragrance aesthetic, expertly balancing high-end editorial sensibilities with a bold, masculine narrative. Featuring model Giacomo Cavalli, the campaign centers on the iconic trophy-inspired bottle, framing it not just as a product, but as a hard-won accolade. Movement director Stephen Galloway brings an essential layer of physicality to the shoot, guiding Cavalli through a series of dynamic poses that emphasize both human musculature and the intricate metallic textures of the vessel. Across the series, the visual storytelling shifts between bright, expansive urban settings and the intimacy of studio work, utilizing cinematic lighting techniques such as chiaroscuro and dramatic studio strobes to carve out a sharp, high-contrast look. By juxtaposing the warmth of human skin against the stark, cold brilliance of gold and silver finishes, the campaign creates a compelling dialogue between vulnerability and strength. The result is a sophisticated, lifestyle-driven visual identity that feels both aspirational and grounded, solidifying the Invictus name as a cornerstone of the modern fragrance industry while maintaining a clean, minimalist edge that feels instantly recognizable.
Project Rabanne · Pre-Fall 2026 Ad Campaign
For the Rabanne Pre-Fall 2026 ad campaign, the luxury fashion house delivers a masterful study in texture and contrast, captured through the collaborative vision of creative directors Julien Dossena and Alexia Niedzielski. Directed by Emmanuel Cossu and lensed by photographer Aitor Laspiur, the collection comes to life across a series of evocative, sun-drenched environments that blend European architectural charm with a sharp, modern editorial sensibility. The campaign leans into a sophisticated lifestyle narrative, balancing the house's signature metallic chainmail accessories against delicate lace embroidery, sheer knits, and vibrant floral accents. By utilizing natural light as a primary narrative tool, the team emphasizes the tactile quality of the fabrics—from shimmering sequins and rustic terracotta walls to the soft, ethereal movement of billowy curtains. Styled by Laura Vandall and Laguille, the imagery moves fluidly between intimate portraiture and curated group dynamics, reflecting a polished, cohesive aesthetic. The project, supported by the production house Iconoclast, channels a refined, minimalist atmosphere that feels simultaneously classic and refreshingly current. Through this lens, Rabanne successfully reasserts its command over high-end fashion, proving that its core identity remains rooted in the interplay of light, form, and heritage craftsmanship. The resulting visuals are not merely garments on display, but a curated, sensory experience that defines the modern luxury landscape with effortless confidence and depth.
Project Rabanne · THE PULSE | RABANNE High Summer 26 C ...
The latest campaign for Rabanne, titled THE PULSE, masterfully captures the essence of High Summer 26 with a raw, tactile energy that defines modern luxury fashion houses. Under the visionary eye of designer Julien Dossena, the imagery leans heavily into a sun-drenched, nostalgic aesthetic, blending the brand's metallic DNA with an intimate, social atmosphere. Photographer Aitor Laspiur utilizes natural light to heighten the contrast between the models and the weathered, architectural backdrops—ranging from terracotta walls to vibrant urban alleyways—resulting in a series that feels both cinematic and grounded. Directed by Manu Cossu, the project excels in its editorial approach, emphasizing movement and texture through the careful pairing of shimmering sequin dresses and metallic-thread skirts against the rustic charm of lace curtains and vintage-inspired interiors. The inclusion of model Yarlin Mateo alongside a diverse cast brings a youthful, dynamic vitality to the frames, where high-fashion pieces meet everyday spontaneity. Throughout the series, the focus remains on tangible details, such as gold metallic fragrance bottles and ornate chain-link accessories, which act as subtle focal points. By prioritizing an editorial minimalism that allows the natural environment to frame each subject, the campaign succeeds in grounding Rabanne's avant-garde reputation in a warm, relatable, and highly visual narrative of summer celebration and individual style.
Rabanne · Million Gold Perfume
Rabanne presents a commercial film for Million Gold Perfume, capturing a high-end fragrance aesthetic through deliberate, low-key lighting. The film centres on intimate portraiture and macro-style sequences that emphasize metallic textures, contrasting the gold bottle against the warm, dimly lit interiors of a luxury space. Produced by Kitten Production France, the campaign leans into a cinematic visual language. The edit balances portraits of the featured talent with close-ups of the product, utilizing dramatic contrast to heighten the reflective quality of the fragrance packaging. Post-production and VFX services were handled by Consulate and Company 3 New York.
Project Rabanne · Rabanne F/W 2025 Campaign
The Rabanne Fall/Winter 2025 campaign, led by creative director and designer Julien Dossena, explores the intersection of high-fashion construction and atmospheric portraiture. Shot by photographer Craig McDean, the series highlights a collection defined by intricate metallic detailing, sequin embroidery, and chainmail textures. Featuring model Mona Tougaard, the campaign utilizes a distinct moody, low-key lighting scheme. Warm amber and fiery red tones dominate the backdrop, providing high contrast against the reflective garments and metallic accessories. The execution relies on a blend of directional beauty lighting and chiaroscuro techniques to accentuate the depth of the fabric work. Styling by Marie-Amélie Sauvé frames the collection’s structural elements, with hair by Damien Boissinot and makeup by Hiromi Ueda reinforcing a polished, editorial aesthetic.
Project Rabanne · Rabanne SS25 by Louise Chevallet
Photographer Louise Chevallet captures the Rabanne SS25 collection in this series of fashion editorials, leaning into clean, minimalist aesthetics and architectural composition. The project features models including Gigi Hadid, Alix Bouthors, and Awar Odhiang in a controlled studio setting that pairs layered contemporary tailoring with industrial furniture elements. With fashion styling by Marie-Amélie Sauvé and makeup by Diane Kendal, the visuals utilize clean lighting and natural light to highlight fabric textures, from shimmering metallic skirts to structured embellished jackets. Casting for the campaign was led by Piergiorgio Del Moro.
Project Rabanne · Rabanne Pre-Fall 2025 Lookbook
The Rabanne Pre-Fall 2025 lookbook presents a collection that integrates nautical motifs with the brand's signature metallic embellishments and layered knitwear. Shot against studio backdrops depicting coastal dunes, rocky islets, and sunset horizons, the series leans into an editorial aesthetic that highlights intricate fabric textures, from fringe-detailed tweed to shimmering chain-link accents. Photographer Adam Peter Johnson captures the garments with a clean, vertical focus, utilizing soft and directional light to emphasize the construction of the collection. The styling by Marie-Amélie Sauvé frames the looks with a coastal influence, pairing casual elements like baseball caps and wide-leg denim with high-fashion textures. Designer Julien Dossena provides the creative direction for the range, which features beauty work by hair stylist Alexander Soltermann, makeup artist Aya Murai, and manicurist Marie Rosa.
Project Rabanne · 1 Million Black Eau de Parfum
Rabanne continues its exploration of high-octane luxury with the latest campaign for 1 Million Black Eau de Parfum, a masterclass in modern masculine aesthetics. Photographer Robin Galiegue lenses this fragrance campaign with a deliberate, moody precision, leaning heavily into an editorial minimalism that defines the brand’s current visual identity. By utilizing high-contrast studio strobe techniques alongside cinematic lighting, the imagery emphasizes the juxtaposition between the raw, tactile nature of black leather and the polished, metallic sheen of the iconic bottle. The campaign features model Thatcher Thornton, whose dynamic, gestural posing against dark, urban luxury backdrops grounds the product in a lifestyle narrative that feels both aspirational and grounded. Stylist Ellie Grace Cumming heightens the visual impact through a sharp, monochromatic sartorial palette, while the grooming work by makeup artist Thomas De Kluyver keeps the aesthetic clean and focused on angular contours. This series utilizes live-action techniques to inject a sense of kinetic energy into the static frames, successfully merging commercial appeal with a sophisticated, low-key chiaroscuro approach. Every element, from the deep twilight color grading to the deliberate use of light, reinforces the allure of the scent, positioning it as an essential accessory for the contemporary, high-fashion landscape while maintaining the bold, rebellious spirit synonymous with the Rabanne house.
Project Rabanne · Million Gold for Her Pure Diamonds
The Rabanne campaign for Million Gold for Her Pure Diamonds presents the fragrance through a series of polished, high-gloss portraits. Featuring model Gigi Hadid, the visuals lean into a clean aesthetic, utilizing consistent beauty lighting to emphasize metallic textures and reflective surfaces. The imagery contrasts the faceted glass of the perfume bottle with organic elements such as calla lilies and fresh fruit, creating a tactile focus on the product. These commercial assets, executed with a bright, clean color palette, establish a cohesive identity for the fragrance across both individual portraits and hero object shots.
Project Rabanne · Rabanne Invictus Elixir 2026 by Hayd ...
For the latest iteration of the iconic Rabanne Invictus Elixir campaign, photographer Hayden Worsfold masterfully captures the essence of strength and sensory indulgence through a sharp, contemporary lens. Featuring model Giacomo Cavalli, the project leans into a minimalist aesthetic that bridges the gap between high-fashion editorial and commercial fragrance storytelling. By utilizing a striking low-angle shot, the imagery emphasizes the physicality of the subject, grounding the aspirational quality of the product in a tangible, human moment. The composition relies heavily on natural light to carve out the contours of the model, while the vivid blue sky serves as a bold, saturated backdrop that makes the metallic gold of the fragrance bottle pop with premium intensity. This commercial piece successfully highlights the product as an extension of the individual, focusing on the tactile ritual of application. The fine mist suspended in the air near the subject’s jawline adds a layer of depth and atmosphere, grounding the brand's legendary bold identity in a clean, sophisticated reality. By distilling the concept of the Invictus man down to its most elemental and striking visual form, Worsfold delivers a campaign that resonates with clarity, precision, and an undeniable sense of luxury that is synonymous with the beauty and fragrance category.
Project Rabanne · Spring 2027
For the Rabanne Spring 2027 collection, the brand pivots toward a synthesis of industrial architecture and high-fashion tactile exploration. Captured in a series of editorial portraits that lean into a sophisticated, minimalist aesthetic, the project highlights the interplay between raw, metallic surfaces and organic textures. Through the lens of photographer Rory van Millingen, the campaign utilizes a combination of studio strobe and natural light to emphasize the intricate craftsmanship of the garments, from high-gloss crocodile-embossed coats to signature chainmail handbags. Under the fashion direction of Marie-Amélie Sauvé, the collection finds balance in juxtaposition, layering structured tailoring with ethereal, shimmering fringe and soft faux fur. Profiles by hair stylist Kyoko Kishita and makeup artist Aya Murai ensure the visual narrative remains sharp, with voluminous afro-textured styles and sleek blonde finishes providing a modern, polished counterpoint to the industrial grid-patterned glass and brushed metallic backgrounds. Featuring models Ella Dalton and Marylore Heck, the series feels like a cohesive study in movement and material. By blending classic luxury fashion house codes with unconventional silhouette layering, this lookbook offers an expansive vision of the Rabanne woman, grounding the season’s avant-garde embellishments in a clean, contemporary atmosphere that champions both depth and detail. It is an elevated execution that proves how effectively studio minimalism can serve to amplify the complexity of high-end design.
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