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Brand
Puma
ProjectH-Street 2026 Campaign
ROSÉ seated in the back of a delivery truck filled with Puma branded boxes for the H-Street campaign.

Puma H-Street 2026 Campaign 2026

Associated creatives

ROSÉ
ROSÉTalent

Tags

rose in delivery truckrose puma campaignrosewoman in delivery truckwoman sitting in truckpuma boxescardboard boxesdelivery truckpuma delivery truck

Description

This commercial image for the Puma H-Street 2026 campaign features artist ROSÉ seated on the edge of a delivery truck bed filled with stacked cardboard boxes bearing the Puma logo. ROSÉ has blonde hair and is wearing a dark top, blue denim jeans, and sneakers, with a small turquoise handbag resting beside her. The truck is parked on an asphalt street lined with sidewalks, manicured green lawns, and minimalist metallic houses under a clear blue daytime sky. The composition employs a wide horizontal framing with bright natural lighting and a clean, graphic aesthetic.