Prada Holiday 2025 Ad Campaign 2025

Description

Chinese actor Li Xian is featured in the Prada Holiday 2025 ad campaign, photographed by Glen Luchford. He is seated inside the open door of a vintage car, wearing a tweed blazer, white shirt, and brown trousers, with a black nylon backpack resting beside him on the snowy ground. The scene is captured with soft natural lighting, emphasizing the textured fabrics and classic aesthetic of the styling. Creative direction is led by Ferdinando Verderi, with collections designed by Miuccia Prada and Raf Simons.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Carpark

Context

Advertising Campaign