Prada Holiday 2025 Ad Campaign 2025

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This photograph from the Prada Holiday 2025 ad campaign, captured by photographer Glen Luchford with creative direction by Ferdinando Verderi, features actors Maya Hawke, Damson Idris, Louis Partridge, and Letitia Wright. The subjects are seated inside a classic black car with a large evergreen tree tied to its snow-covered roof. The background reveals a wintry forest landscape with light snow dusted across the trees and ground. The lighting is natural and soft, accentuating the candid expressions of the group as they occupy the vehicle.