Logo
  • Home
  • ·Media
  • ·Prada Holiday 2025 Ad Campaign car portrait by Glen Luchford
BrandPrada
ProjectHoliday 2025 Ad Campaign
Four actors seated inside a black vintage car carrying a large pine tree on its snow-covered roof in a winter forest.

Prada Holiday 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Glen Luchford
Glen LuchfordPhotographer
Maya Hawke
Maya HawkeModels
Damson Idris
Damson IdrisModels
Louis Partridge
Louis PartridgeModels
Letitia Wright
Letitia WrightModels
and Li Xian
and Li XianModels

Tags

group of people in carfour people in carvintage carblack vintage carcar with tree on roofchristmas tree on carmaya hawkedamson idrislouis partridgeletitia wrightpink handbagsmall pink handbag

Description

This photograph from the Prada Holiday 2025 ad campaign, captured by photographer Glen Luchford with creative direction by Ferdinando Verderi, features actors Maya Hawke, Damson Idris, Louis Partridge, and Letitia Wright. The subjects are seated inside a classic black car with a large evergreen tree tied to its snow-covered roof. The background reveals a wintry forest landscape with light snow dusted across the trees and ground. The lighting is natural and soft, accentuating the candid expressions of the group as they occupy the vehicle.

Style

Editorial, Horizontal, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Hot Pink (10%)

Background

Forest

Context

Advertising Campaign