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  • ·Prada Holiday 2025 Ad Campaign featuring Maya Hawke
BrandPrada
ProjectHoliday 2025 Ad Campaign
Maya Hawke leaning out of a dark car window wearing a yellow sweater and holding a red handbag in a snowy forest.

Prada Holiday 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Glen Luchford
Glen LuchfordPhotographer
Maya Hawke
Maya HawkeModels
Damson Idris
Damson IdrisModels
Louis Partridge
Louis PartridgeModels
Letitia Wright
Letitia WrightModels
and Li Xian
and Li XianModels

Tags

woman leaning out of car windowwoman leaning out carwoman in carwomanyellow knit cardiganyellow cardiganknit cardiganred leather handbagred handbagleather handbag

Description

This image from the Prada Holiday 2025 ad campaign features Maya Hawke leaning from the window of a dark vintage car parked in a snowy forest. She wears a textured yellow knit cardigan and holds a structured red leather handbag against the vehicle's side. The cold-toned outdoor setting is surrounded by frosted trees and snow-covered ground. The composition captures a cinematic narrative style with soft natural lighting and realistic winter textures. Photography is credited to Glen Luchford with creative direction by Ferdinando Verderi.

Style

Vertical, Cinematic, Desaturated, Warm

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Golden Yellow (50%)
Cherry (50%)

Background

Forest

Context

Advertising Campaign