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BrandPrada
ProjectHoliday 2025 Ad Campaign
Two women seated in a vintage red convertible car carrying a fir tree through a snowy forest landscape.

Prada Holiday 2025 Ad Campaign 2025

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Glen Luchford
Glen LuchfordPhotographer
Maya Hawke
Maya HawkeModels
Damson Idris
Damson IdrisModels
Louis Partridge
Louis PartridgeModels
Letitia Wright
Letitia WrightModels
and Li Xian
and Li XianModels

Tags

two women in convertible cartwo womenconvertible carmaya hawkeletitia wrigthvintage red convertiblered convertibleconvertible carpink handbagleather handbag

Description

This editorial image for the Prada Holiday 2025 ad campaign features Maya Hawke and Letitia Wright seated inside a vintage red convertible car. A large evergreen tree is strapped into the back seat of the vehicle, which is parked against a backdrop of a snowy winter forest. The subjects wear styled winter apparel and dark knitwear, accompanied by a pink leather handbag resting on the upholstery. The composition utilizes natural daylight and showcases crisp textures across the car's cream leather interior and the frosted exterior foliage.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (40%)
Cream (30%)
Jet Black (30%)

Background

Forest

Context

Advertising Campaign