Prada Holiday 2025 Ad Campaign 2025

Description

This image for the Prada Holiday 2025 ad campaign, photographed by Glen Luchford with creative direction by Ferdinando Verderi, features actors Maya Hawke, Damson Idris, and Li Xian seated inside a vintage white car. A snow-laden pine tree is strapped to the roof of the vehicle, which is parked in a winter landscape covered in fresh snow. The three individuals gaze forward through the windshield, accompanied by a pink handbag resting on the dashboard. The composition captures a cinematic narrative style with natural lighting and cool tones, highlighting the seasonal theme of the campaign.

Style

Horizontal, Cinematic, Cool, Vignette

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Snowfield

Context

Advertising Campaign