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  • ·Li Xian in Prada Fall 2023 Campaign by Willy Vanderperre
BrandPrada
ProjectFall 2023 Ad Campaign
Li Xian holding a metallic silver Prada tote bag while wearing a white padded top against a black background beside a floral bud.

Prada Fall 2023 Ad Campaign 2023

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Willy Vanderperre
Willy VanderperrePhotographer
Benedict Cumberbatch
Benedict CumberbatchTalent
Hunter Schafer
Hunter SchaferTalent
Kodi Smit-McPhee
Kodi Smit-McPheeTalent
Letitia Wright
Letitia WrightTalent
and Li Xian
and Li XianTalent
Olivier Rizzo
Olivier RizzoStylist
Ashley Brokaw
Ashley BrokawCasting Director
“Angel” by Massive Attack
“Angel” by Massive Attack

Tags

li xianli xian pradaeast asian manman in white padded topwhite quilted topwhite puffer topsilver prada bagsilver metallic tote bagmetallic tote bagtote bagoversized flower budbotanical stemflower bud

Description

Captured for the Prada Fall 2023 advertising campaign photographed by Willy Vanderperre, actor Li Xian stands in three-quarter profile against a solid black backdrop. He wears an exaggerated white quilted top paired with tailored dark trousers while carrying a silver metallic Prada tote bag tucked under his arm. On the left side of the frame, a large botanical flower bud on a slender curved stem arches inward toward the center. The composition is rendered with low-key studio lighting that isolates the subjects sharply against the dark space, anchored by a centered white Prada logo.

Style

Horizontal, Commercial, Moody, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Silver (metallic) (30%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign