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Kodi Smit-McPhee in a brown hooded jacket next to an oversized green flower bud against a solid black background for Prada.

Prada Fall 2023 Ad Campaign 2023

About

Kodi Smit-McPhee poses in profile against a deep black backdrop for the Prada Fall 2023 campaign by Willy Vanderperre. He wears a camel-brown hooded jacket paired with tailored dark trousers. An oversized green flower bud curves into the frame from the left under focused studio lighting.

Brand

Prada

Project

Prada Fall 2023 Ad Campaign 2023

Keywords

kodi smit-mcpheekodi smit-mcphee pradabrown hooded jacketcamel hooded jackethooded jacketgreen flower budoversized flower

Credits

Miuccia Prada & Raf Simons
Prada Creative Directors
Ferdinando Verderi
Creative Director
Willy Vanderperre
Photographer
Benedict Cumberbatch
Talent
Hunter Schafer
Talent

Styles

HorizontalCommercialMoodyMinimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Black Seamless

Context

Advertising Campaign