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BrandPrada
ProjectFall 2023 Ad Campaign
Kodi Smit-McPhee in a brown hooded jacket next to an oversized green flower bud against a solid black background for Prada.

Prada Fall 2023 Ad Campaign 2023

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Willy Vanderperre
Willy VanderperrePhotographer
Benedict Cumberbatch
Benedict CumberbatchTalent
Hunter Schafer
Hunter SchaferTalent
Kodi Smit-McPhee
Kodi Smit-McPheeTalent
Letitia Wright
Letitia WrightTalent
and Li Xian
and Li XianTalent
Olivier Rizzo
Olivier RizzoStylist
Ashley Brokaw
Ashley BrokawCasting Director
“Angel” by Massive Attack
“Angel” by Massive Attack

Tags

kodi smit-mcpheekodi smit-mcphee pradabrown hooded jacketcamel hooded jackethooded jacketgreen flower budoversized flower

Description

Kodi Smit-McPhee poses in profile against a deep black backdrop for the Prada Fall 2023 campaign by Willy Vanderperre. He wears a camel-brown hooded jacket paired with tailored dark trousers. An oversized green flower bud curves into the frame from the left under focused studio lighting.

Style

Horizontal, Commercial, Moody, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Camel (50%)
Charcoal (30%)
Olive (20%)

Background

Black Seamless

Context

Advertising Campaign