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  • ·Prada Fall 2023 Ad Campaign with Benedict Cumberbatch
BrandPrada
ProjectFall 2023 Ad Campaign
Benedict Cumberbatch wearing a dark blue duffle coat looking towards a large pink flower against a black background with Prada logo

Prada Fall 2023 Ad Campaign 2023

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Willy Vanderperre
Willy VanderperrePhotographer
Benedict Cumberbatch
Benedict CumberbatchTalent
Hunter Schafer
Hunter SchaferTalent
Kodi Smit-McPhee
Kodi Smit-McPheeTalent
Letitia Wright
Letitia WrightTalent
and Li Xian
and Li XianTalent
Olivier Rizzo
Olivier RizzoStylist
Ashley Brokaw
Ashley BrokawCasting Director
“Angel” by Massive Attack
“Angel” by Massive Attack

Tags

benedict cumberbatchbenedict cumberbatch portraitman in duffle coatdark blue duffle coatblue duffle coatduffle coatpink flowerflower stem

Description

This portrait from the Prada Fall 2023 ad campaign features actor Benedict Cumberbatch posing against a stark black background. He is captured in a profile-leaning three-quarter view, wearing a dark blue hooded duffle coat with distinctive toggle closures and large patch pockets. To his left, a single tall stem holds a blooming pink and white flower with green leaves, balanced symmetrically within the horizontal framing. The minimalist composition places the white Prada logo in the lower left corner. The lighting is clean and directional, highlighting the textures of the coat fabric and the delicate petals of the flower.

Style

Horizontal, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Navy (70%)
Rose (30%)

Background

Black Seamless

Context

Advertising Campaign