Logo
  • Home
  • ·Media
  • ·Hunter Schafer for Prada Fall 2023 Campaign
BrandPrada
ProjectFall 2023 Ad Campaign
Hunter Schafer in a red textured coat holding a black Prada handbag while looking at an oversized red tulip on a black backdrop.

Prada Fall 2023 Ad Campaign 2023

Associated creatives

Miuccia Prada & Raf Simons
Miuccia Prada & Raf SimonsPrada Creative Directors
Ferdinando Verderi
Ferdinando VerderiCreative Director
Willy Vanderperre
Willy VanderperrePhotographer
Benedict Cumberbatch
Benedict CumberbatchTalent
Hunter Schafer
Hunter SchaferTalent
Kodi Smit-McPhee
Kodi Smit-McPheeTalent
Letitia Wright
Letitia WrightTalent
and Li Xian
and Li XianTalent
Olivier Rizzo
Olivier RizzoStylist
Ashley Brokaw
Ashley BrokawCasting Director
“Angel” by Massive Attack
“Angel” by Massive Attack

Tags

hunter schaferhunter schafer pradared coatred textured coattextured coatblack handbagblack leather handbagprada handbagred tulipgiant red tulipoversized flower

Description

Hunter Schafer appears in profile against a solid black background for the Prada Fall 2023 advertising campaign photographed by Willy Vanderperre. Schafer wears a crinkled, glossy red tailored jacket and holds a black geometric top-handle handbag. Standing in profile, she leans forward toward an oversized red fringed tulip extending from a long green stem on the left. Directional studio lighting accentuates the rich red texture of the outerwear and the botanical subject, balanced by the minimalist white Prada logo in the lower left corner.

Style

Horizontal, Commercial, Surreal, Minimalist

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Scarlet (60%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign