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BrandRound and Round
ProjectBrand Identity
Folded orange and green brochure with bold typography and illustrated characters resting on a concrete surface.

Round and Round Brand Identity 2023

Associated creatives

Accompany
AccompanyGraphic Design
Ten Two
Ten TwoWeb Development

Tags

folded brochurebrochurebrand identityorange brochuregreen brochuregraphic design

Description

This image showcases the brand identity for Round and Round, featuring a folded promotional brochure displayed on a weathered concrete surface. The left panel is vibrant orange with large serif typography displaying the brand name and explanatory text alongside a whimsical grey illustrated figure. The right panel is olive green with numbered sections detailing sustainable practices, accompanied by a small graphic element and clean black-and-white checkered borders. Natural sunlight casts sharp diagonal shadows across the entire composition, highlighting the paper texture and folds. The design work was created by Accompany and Ten Two.

Style

Horizontal, Commercial, Clean, Polished

Techniques

Typography

Color

Burnt Orange (50%)
Olive (30%)
Jet Black (20%)

Background

Concrete Texture

Context

Advertising Campaign