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  • ·Paul Andrew Season Five Campaign Editorial by Mark Kean
BrandPaul Andrew
Project'Season Five' Ad Campaign
Model Alek Wek wearing a black mesh dress and heels climbing white perforated studio blocks against green and red

Paul Andrew 'Season Five' Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewCreative Director
Mark Kean
Mark KeanPhotographer
Alek Wek
Alek WekModels
Jodie Barnes
Jodie BarnesStylist
Akki Shirakawa
Akki ShirakawaHair
Fara Homidi
Fara HomidiMakeup
Pika
PikaManicurist
Piergiorgio del Moro 
Piergiorgio del Moro Casting Director
Ian Salter 
Ian Salter Set Designer

Tags

alek wekmodel in black dressblack dressmesh dressblack mesh dressblack pumpssculptural heels

Description

This portrait from the Paul Andrew Season Five ad campaign features model Alek Wek posing dynamically on a set of white perforated geometric studio blocks. She wears a semi-sheer black mesh dress with structured collar detailing and dark pumps featuring sculptural heels. The composition plays with geometric forms against a muted green backdrop, framed by a striking vertical red stripe on the left edge. The studio lighting provides clean, crisp definition to the sharp lines of the set and the textures of the apparel.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Set-dressed

Context

Advertising Campaign