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  • ·Paul Andrew Season Five Ad Campaign Featuring Alek Wek
BrandPaul Andrew
Project'Season Five' Ad Campaign
Model Alek Wek wearing a translucent coat and black boots in the Season Five ad campaign for Paul Andrew

Paul Andrew 'Season Five' Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewCreative Director
Mark Kean
Mark KeanPhotographer
Alek Wek
Alek WekModels
Jodie Barnes
Jodie BarnesStylist
Akki Shirakawa
Akki ShirakawaHair
Fara Homidi
Fara HomidiMakeup
Pika
PikaManicurist
Piergiorgio del Moro 
Piergiorgio del Moro Casting Director
Ian Salter 
Ian Salter Set Designer

Tags

alek wekalek wek in translucent coattranslucent coatblack bootstall black bootsblack heeled boots

Description

This fashion image for the Paul Andrew 'Season Five' ad campaign features model Alek Wek posing centrally against a light backdrop with architectural styling. Alek Wek wears a translucent coated jacket over dark apparel, paired with tall black heeled boots. A sculptural, translucent curved prop rests at her side with a touch of pink. The composition is captured with clean lighting and sharp focus, emphasizing the textures of the glossy footwear and transparent outerwear. Mark Kean photographed the campaign, with creative direction by Paul Andrew, styling by Jodie Barnes, hair by Akki Shirakawa, makeup by Fara Homidi, and set design by Ian Salter.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Off-White (30%)
Blush (20%)

Background

White Seamless

Context

Advertising Campaign