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Project'Season Five' Ad Campaign
Model Alek Wek posing in dark apparel and loafers with one foot on a reflective silver cylinder for Paul Andrew Season Five campaign

'Season Five' Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewCreative Director
Mark Kean
Mark KeanPhotographer
Alek Wek
Alek WekModels
Jodie Barnes
Jodie BarnesStylist
Akki Shirakawa
Akki ShirakawaHair
Fara Homidi
Fara HomidiMakeup
Pika
PikaManicurist
Piergiorgio del Moro 
Piergiorgio del Moro Casting Director
Ian Salter 
Ian Salter Set Designer

Tags

alek wek posingalek wekmodel posingblack modelblack woman posing

Description

This striking portrait from Paul Andrew's Season Five ad campaign features model Alek Wek captured by photographer Mark Kean. Wek poses dynamically with one foot resting on a polished silver cylindrical prop, wearing dark textured apparel and glossy black loafers with metallic heels. Jodie Barnes provides the styling, complemented by hair from Akki Shirakawa, makeup by Fara Homidi, and manicures by Pika. Set against a clean grey studio backdrop with a vertical red color block on the left edge, the composition highlights sculptural lines and reflective surfaces.

Style

Vertical, Commercial, Warm, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (60%)
Silver (metallic) (40%)

Background

Grey Seamless

Context

Advertising Campaign