Paul Andrew 'Season Five' Ad Campaign 2024

About

This fashion campaign image for Paul Andrew's Season Five project features model Alek Wek posing against a neutral grey seamless studio background. Photographed by Mark Kean, Wek wears a translucent, dark-toned vinyl top and matching trousers paired with clear heels. Her arms are positioned overhead and at her waist in a sculptural pose, highlighting the glossy textures of the garments. Clean studio lighting accentuates the reflective surface of the apparel and the minimalist composition. White sans-serif typography spelling the brand name is overlaid across the center of the frame.