Paul Andrew 'Season Five' Ad Campaign 2024

Description

This fashion campaign image for Paul Andrew's Season Five project features model Alek Wek posing against a neutral grey seamless studio background. Photographed by Mark Kean, Wek wears a translucent, dark-toned vinyl top and matching trousers paired with clear heels. Her arms are positioned overhead and at her waist in a sculptural pose, highlighting the glossy textures of the garments. Clean studio lighting accentuates the reflective surface of the apparel and the minimalist composition. White sans-serif typography spelling the brand name is overlaid across the center of the frame.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign