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Project'Season Five' Ad Campaign
Model Alek Wek wearing a white strapless dress against a bright red seamless background for Paul Andrew Season Five ad campaign.

'Season Five' Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewCreative Director
Mark Kean
Mark KeanPhotographer
Alek Wek
Alek WekModels
Jodie Barnes
Jodie BarnesStylist
Akki Shirakawa
Akki ShirakawaHair
Fara Homidi
Fara HomidiMakeup
Pika
PikaManicurist
Piergiorgio del Moro 
Piergiorgio del Moro Casting Director
Ian Salter 
Ian Salter Set Designer

Tags

alek wekalek wek in white dressmodel in white dresswhite dressstrapless dresswhite strapless dress

Description

Paul Andrew presents the Season Five ad campaign, photographed by Mark Kean and styled by Jodie Barnes. Model Alek Wek wears a fitted white strapless dress paired with black high-heeled mules against a vibrant red seamless background. The composition features clean studio lighting and minimalist art direction, with typography displaying the brand name across the frame.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Pure White (30%)
Jet Black (20%)

Background

Coloured Seamless

Context

Advertising Campaign