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  • ·Paul Andrew Season Five Ad Campaign featuring Alek Wek
BrandPaul Andrew
Project'Season Five' Ad Campaign
Model Alek Wek wearing a sheer dress with a leopard print panel against a blue background for Paul Andrew.

Paul Andrew 'Season Five' Ad Campaign 2024

Associated creatives

Paul Andrew
Paul AndrewCreative Director
Mark Kean
Mark KeanPhotographer
Alek Wek
Alek WekModels
Jodie Barnes
Jodie BarnesStylist
Akki Shirakawa
Akki ShirakawaHair
Fara Homidi
Fara HomidiMakeup
Pika
PikaManicurist
Piergiorgio del Moro 
Piergiorgio del Moro Casting Director
Ian Salter 
Ian Salter Set Designer

Tags

alek wekalek wek modelingwoman wearing sheer dresssheer dressleopard print dressleopard print panelheeled mulesblack woman modelblack womanwoman posing

Description

This fashion advertising image for Paul Andrew's Season Five ad campaign features model Alek Wek posing against a solid blue backdrop. She wears a sheer white dress featuring a prominent vertical leopard print panel down the front, paired with heeled mules. The shot was captured by photographer Mark Kean with styling by Jodie Barnes, hair by Akki Shirakawa, and makeup by Fara Homidi. Large white brand typography spans horizontally across the lower midground, framing the subject. The composition highlights clean studio lighting and crisp color contrast.

Style

Vertical, Commercial, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Chocolate (30%)
Caramel (20%)

Background

Coloured Seamless

Context

Advertising Campaign