Parafin Brand Identity 2023

Description

This video captures an illuminated digital advertising display positioned on a subway station platform as part of the brand identity project for Parafin. The vertical screen features rotating promotional text and corporate messaging set against clean light backgrounds with subtle branding elements at the top and bottom. In the background, a subway train rushes past, creating a dynamic motion blur that contrasts with the static, crisp presentation of the advertisement. The industrial station environment features concrete structural pillars and polished flooring, filmed with a steady composition.