Parafin

Jul 2023

The brand identity for Parafin establishes a modern, minimalist visual language designed to communicate business growth and financial accessibility. Developed by XXIX and Ty Wilkins, the project integrates clean sans-serif typography with a structured geometric logo, creating a flexible system that functions across corporate, commercial, and digital touchpoints. The execution relies on a restrained palette of black, white, mint, and mustard, complemented by Lausanne and Montagu Slab typefaces. By pairing editorial portraiture with utilitarian motion graphics and UI illustrations, the identity shifts between candid, human-centric storytelling and precise digital communication. The system is documented through a comprehensive design guide, ensuring consistent application across outdoor billboards, mobile interfaces, and animated social assets.

Clean, Commercial, Horizontal