Parafin Brand Identity 2023

Description

This outdoor advertising billboard for Parafin showcases a clean corporate brand identity project designed by XXIX and Ty Wilkins. The large display features a muted yellow background on the left with prominent sans-serif typography reading Provide your sellers with funding so they can reach their full potential alongside the Parafin logo. On the right side, a photographic insert depicts a smiling woman in a striped shirt inside a bakery setting. The billboard is mounted on a steel support structure set against a bright blue sky with soft white clouds, captured in clear natural daylight.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fintech

Color

Background

Clear Sky

Context

Out of Home (OOH)