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BrandParafin
ProjectBrand Identity
Woman in white shirt and blue pinstripe apron standing before a white brick wall with oranges in a wooden crate

Parafin Brand Identity 2023

Associated creatives

XXIX
XXIXGraphic Design
Ty Wilkins
Ty WilkinsLogo Design

Tags

woman wearing apronwomanapronblue pinstripe apronpinstripe apronwhite long sleeve shirtwhite shirt

Description

This portrait for the Parafin brand identity project features a woman with long dark wavy hair wearing a white long-sleeve top and a blue pinstripe apron. She stands before an exposed white brick wall in a light-filled interior, with a wooden crate holding oranges visible in the lower foreground. The composition includes clean typographic text in the upper corners reading Small business champion and identifying her as Elena, Owner & Chef, Dandelion Cafe. Graphic design contributions include work by XXIX and Ty Wilkins.

Style

Vertical, Commercial, Warm, Clean

Industries

Restaurants

Color

Cream (50%)
Navy (50%)

Background

Concrete Texture

Context

Advertising Campaign