BrandPalito
ProjectBrand Identity

Palito Brand Identity 2025
Associated creatives
Tags
Description
This product photograph features a polished dark wooden tray with a pronounced grain pattern, accompanied by a matching stylus resting diagonally inside. The composition is angled diagonally across the frame, highlighting the smooth curved edges and recessed surface of the tray. The object rests against a seamless, solid dark green background with soft, directional lighting that emphasizes the rich wooden textures and contours. The piece is part of the brand identity project for Palito, with design and art direction by Ariel Chiesa, illustration by Fernando Bittar, photography by Val&Musso, and letterpress printing by Buenos Aires Letterpress.
Style
Horizontal, Commercial, Earthy, Clean
Color
Chocolate (80%)
Espresso (20%)
Background
Solid Colour
Context
E-commerce / Product