Palito Brand Identity 2025

Description

This brand identity piece for Palito features a single dark wooden toothpick positioned diagonally across a deep green textured backdrop. Prominent cream-colored serif typography displays the brand name Palito alongside the descriptive text Stylish toothpick. The composition is clean and minimalist, utilizing rich earth tones and contrasting light text to create a polished commercial presentation. Design and art direction by Ariel Chiesa, with illustration by Fernando Bittar, photography by Val&Musso, and letterpress printing by Buenos Aires Letterpress.

Style

Horizontal, Commercial, Polished, Minimalist

Techniques

Typography, Emboss & Deboss

Industries

CPG / Packaged Food

Color

Background

Coloured Seamless, Bar

Context

Advertising Campaign