The brand identity for Palito establishes a tactile visual language for the toothpick company, blending industrial design with minimalist craft. The project centers on the combination of rich wood grains and vibrant, textured inserts, creating a cohesive aesthetic that leans into clean, horizontal compositions.
Art direction and design by Ariel Chiesa provide the foundation for the system, which is brought to life through intricate illustrations by Fernando Bittar. The use of debossed typography and precise letterpress printing by Buenos Aires Letterpress emphasizes a premium, physical quality across all collateral. Photography by Val&Musso highlights these materials using soft directional lighting to capture the depth of the emboss & deboss techniques.
