Palito

Mar 2025

The brand identity for Palito leans into a tactile and minimalist aesthetic, focusing on the interplay between natural materials and precision print techniques. The project utilizes a clean commercial approach to showcase wooden toothpick cases and their associated collateral, employing warm gradients and earthy tones to establish a polished visual language. Art direction by Ariel Chiesa, alongside illustration by Fernando Bittar, defines the system, which incorporates embossed typography and detailed letterpress printing. Photography by Val&Musso highlights the material depth of the wood and paper components, using soft, directional lighting to emphasize clean industrial design and textured finishes.

Horizontal, Commercial, Clean

CPG / Packaged Food

E-commerce / Product