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Stacked Palito brand packaging components showing an embossed orange lid, illustrated cards, and wooden base.

Palito Brand Identity 2025

About

This image showcases the brand identity and packaging design for Palito, created with art direction by Ariel Chiesa, illustrations by Fernando Bittar, and letterpress printing by Buenos Aires Letterpress. The composition features a vertical stack of components floating against a warm, gradient orange background. At the top sits a textured orange lid with embossed lettering reading Palito and Stylish toothpick. Below the lid are three cream-colored cards displaying black line illustrations and yes or no diagrams. At the bottom rests an open wooden container holding a single wooden toothpick. The lighting is soft and studio-controlled, casting subtle shadows between the floating layers.

Brand

Palito

Project

Palito Brand Identity 2025

Keywords

palito brand identitypalito packaging designpalito packagingbrand identity packagingproduct packagingembossed orange lidorange lidillustrated cardswooden containerwooden toothpicktoothpick

Credits

Ariel Chiesa
Design and Art Direction
Fernando Bittar
Illustration
Val&Musso
Photography
Buenos Aires Letterpress
Letterpress Printer

Styles

ArtisticVerticalWarmCleanMinimalist

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Background

Gradient

Context

Advertising Campaign
E-commerce / Product
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