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BrandPalito
ProjectBrand Identity
Stacked Palito brand packaging components showing an embossed orange lid, illustrated cards, and wooden base.

Palito Brand Identity 2025

Associated creatives

Ariel Chiesa
Ariel ChiesaDesign and Art Direction
Fernando Bittar
Fernando BittarIllustration
Val&Musso
Val&MussoPhotography
Buenos Aires Letterpress
Buenos Aires LetterpressLetterpress Printer

Tags

palito brand identitypalito packaging designpalito packagingbrand identity packagingproduct packagingembossed orange lidorange lidillustrated cardswooden containerwooden toothpicktoothpick

Description

This image showcases the brand identity and packaging design for Palito, created with art direction by Ariel Chiesa, illustrations by Fernando Bittar, and letterpress printing by Buenos Aires Letterpress. The composition features a vertical stack of components floating against a warm, gradient orange background. At the top sits a textured orange lid with embossed lettering reading Palito and Stylish toothpick. Below the lid are three cream-colored cards displaying black line illustrations and yes or no diagrams. At the bottom rests an open wooden container holding a single wooden toothpick. The lighting is soft and studio-controlled, casting subtle shadows between the floating layers.

Style

Artistic, Vertical, Warm, Clean, Minimalist

Techniques

3D render / CGI

Industries

CPG / Packaged Food

Color

Burnt Orange (40%)
Cream (40%)
Caramel (20%)

Background

Gradient

Context

Advertising Campaign, E-commerce / Product