Palito Brand Identity 2025

Description

This image showcases the brand identity and packaging design for Palito, created with art direction by Ariel Chiesa, illustrations by Fernando Bittar, and letterpress printing by Buenos Aires Letterpress. The composition features a vertical stack of components floating against a warm, gradient orange background. At the top sits a textured orange lid with embossed lettering reading Palito and Stylish toothpick. Below the lid are three cream-colored cards displaying black line illustrations and yes or no diagrams. At the bottom rests an open wooden container holding a single wooden toothpick. The lighting is soft and studio-controlled, casting subtle shadows between the floating layers.